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High Water Brewing Campfire Stout Rebrand

Posted by on 11:58 am in Craft Beer, High Water Brewing | Comments Off on High Water Brewing Campfire Stout Rebrand

High Water Brewing Campfire Stout Rebrand

Have you ever had Campfire Stout from High Water Brewing? If not, imagine a freshly toasted s’mores and that’s it. The tagline is “Leaves you wanting s’more” for a reason. High Water arguably invented the s’mores beer category which is supported by the fact of winning a Gold Medal for the brew not once, but twice at the Great American Beer Festival. I first had it many years ago on a trip to California and once it arrived in St. Louis I couldn’t help but clear out the inventory all for myself. So when I got the opportunity to rebrand this...

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Stranger Things Beer Pairings

Posted by on 1:12 pm in Craft Beer | Comments Off on Stranger Things Beer Pairings

Stranger Things Beer Pairings

  I was on a Netflix binge the other night and got to thinking about Stranger Things. Easily one of my favorite shows in recent memory, I now have a calendar counting down the days until Halloween for the release of Season 2. I’m a little excited. During said binge, I was consuming tasty beer and naturally started wondering what the characters from the Best Show on TV would embody (for the younger crew members) and actually drink for those of age? Would the monster just eat the can instead of drinking the beer? Is it possible Hopper...

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The Problem With Craft Beer On Instagram

Posted by on 3:54 pm in Craft Beer | Comments Off on The Problem With Craft Beer On Instagram

The Problem With Craft Beer On Instagram

There is a problem with craft beer on Instagram. I LOVE good beer and (mostly) love Instagram but I strongly dislike taking photos that are “good enough” to post. If you read any of the “10 Ways To Crush Instagram” type articles, they’ll mostly tell you to focus on quality over quantity and even give you tips on how to take professional looking shots. Which I really like the sound of but not so much the actual doing of.   Such a clean, uncluttered shot The Volvo in the background is supposed to be there An empty glass, nailed it...

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Einstök | Arctic Berry Ale

Posted by on 3:40 pm in Craft Beer | Comments Off on Einstök | Arctic Berry Ale

Einstök | Arctic Berry Ale

When I visited Iceland going on 10 years ago, we somehow missed Einstök. We had lots of amazing experiences like: Outrageous hikes through valleys containing rivers running with hot water Snorkeling in the frigid water of a fissure between the North American and Eurasian continents Eating roasted puffin And let’s not forget Brennivin, also known as Black Death which paired, uh, interestingly, with putrified shark Yet, with all that and more fun times on this island of radness, we didn’t delve into the beer options from the coolest brewery...

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Hinano | Gold

Posted by on 1:08 pm in Craft Beer | Comments Off on Hinano | Gold

Hinano | Gold

“OUTSIDE!” came a sarcastic shout. “CHOPES!” came another. It was a frigid January afternoon on the 13 mile long New Hampshire coast. Epic conditions of 1-2 foot Hawaiian, top to bottom miniature close outs with 6 millimeters of smelly neoprene covering my brother, Craft Beard, and I from head to heel.   Chopes is corny surf shorthand for Teahupo’o which is a surf break in Tahiti known as one of the heaviest waves in the world. This NH day had many similar characteristics to a Code Red day in French Polynesia which is to say it had...

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Wychwood Brewing | Imperial Red

Posted by on 10:41 am in Craft Beer | Comments Off on Wychwood Brewing | Imperial Red

Wychwood Brewing | Imperial Red

Imperial Red from Wychwood Brewing out of the UK was, perhaps unknowingly, made for Game of Thrones. Brewery Ommegang has the official GOT beers but Wychwood was arguably there first. Just get a load of His Imperious Self on the label and tell me he wasn’t at the Red Wedding. The rest of Wychwood’s lineup even manages to fall in line with some of the supernatural shenanigans going on in the Seven Kingdoms – goblins, wyches, and the wickerman (ok, maybe that’s Nicolas Cage but you get the idea). Now, this red ale may not quench the thirst of a...

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MailChimp for Brewery Newsletters

Posted by on 10:35 am in Craft Beer | Comments Off on MailChimp for Brewery Newsletters

MailChimp for Brewery Newsletters

Brewery newsletters are a common marketing method these days, and for good reason. They’re an easy and effective way to keep your fans up-to-date on what’s happening and share your latest promotions and events. Though there are a multitude of companies to choose from when deciding what service to use for sending out your brewery newsletter, MailChimp has become seemingly ubiquitous. We have no hard data to back this up, only anecdotal evidence – most of the brewery newsletters we receive are being routed via MailChimp. So, if you already use...

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User Generated Content for Breweries

Posted by on 1:47 pm in Craft Beer | Comments Off on User Generated Content for Breweries

User Generated Content for Breweries

User generated content, or UGC, is a simple and effective way for a brewery to augment their marketing. If you’re not familiar with the idea, UGC is content customers’ create while enjoying your beer. This includes everything from an Untappd rating shared on Twitter, to a pic of them at your taproom shared to Facebook or Instagram. With a little online detective work, user generated content can be put to work for your brewery. Why You Should Use UGC Keeping up the big three social media platforms – Facebook, Twitter and Instagram – is a lot...

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Ghostbusters Brewery Bottle Opener Contest

Posted by on 1:56 pm in Craft Beer | Comments Off on Ghostbusters Brewery Bottle Opener Contest

Ghostbusters Brewery Bottle Opener Contest

First things first, Bill Murray is the man. His humor and delivery are unparalleled. We struggled with this bottle opener contest being focused on Venkman from Ghostbusters or Carl Spackler from Caddyshack. And really, that doesn’t scratch the surface. In most cases, his characters are off the wall and in a class of their own. So the contest, here’s the deal.   You, Mister and Misses Brewery Person, need to tell us what beer of yours Peter Venkman from Ghostbusters would drink and why. It can be a short story or a novel. It can be funny...

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Craft Brewers Conference Philadelphia 2016

Posted by on 2:15 pm in Craft Beer | Comments Off on Craft Brewers Conference Philadelphia 2016

Craft Brewers Conference Philadelphia 2016

The Craft Brewers Conference is coming up fast, May 4-6 in Philadelphia this year and we are STOKED. Why? Because if God invented trade shows, this would be it. It’s a gathering of over 10,000 people that love beer. Beer makers, beer sellers, beer vendors and beer shakers. There’s a little bit of everything but here’s why we’re going.   We attended last year in Portland, for the first time, with a booth to hawk our wares. One can only hope that the practice of beer sampling beginning at 11 AM will be repeated this year. Because besides...

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