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Hinano | Gold

Posted by on 1:08 pm in Craft Beer | Comments Off on Hinano | Gold

Hinano | Gold

“OUTSIDE!” came a sarcastic shout. “CHOPES!” came another. It was a frigid January afternoon on the 13 mile long New Hampshire coast. Epic conditions of 1-2 foot Hawaiian, top to bottom miniature close outs with 6 millimeters of smelly neoprene covering my brother, Craft Beard, and I from head to heel.   Chopes is corny surf shorthand for Teahupo’o which is a surf break in Tahiti known as one of the heaviest waves in the world. This NH day had many similar characteristics to a Code Red day in French Polynesia which is to say it had...

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Wychwood Brewing | Imperial Red

Posted by on 10:41 am in Craft Beer | Comments Off on Wychwood Brewing | Imperial Red

Wychwood Brewing | Imperial Red

Imperial Red from Wychwood Brewing out of the UK was, perhaps unknowingly, made for Game of Thrones. Brewery Ommegang has the official GOT beers but Wychwood was arguably there first. Just get a load of His Imperious Self on the label and tell me he wasn’t at the Red Wedding. The rest of Wychwood’s lineup even manages to fall in line with some of the supernatural shenanigans going on in the Seven Kingdoms – goblins, wyches, and the wickerman (ok, maybe that’s Nicolas Cage but you get the idea). Now, this red ale may not quench the thirst of a...

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MailChimp for Brewery Newsletters

Posted by on 10:35 am in Craft Beer | Comments Off on MailChimp for Brewery Newsletters

MailChimp for Brewery Newsletters

Brewery newsletters are a common marketing method these days, and for good reason. They’re an easy and effective way to keep your fans up-to-date on what’s happening and share your latest promotions and events. Though there are a multitude of companies to choose from when deciding what service to use for sending out your brewery newsletter, MailChimp has become seemingly ubiquitous. We have no hard data to back this up, only anecdotal evidence – most of the brewery newsletters we receive are being routed via MailChimp. So, if you already use...

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User Generated Content for Breweries

Posted by on 1:47 pm in Craft Beer | Comments Off on User Generated Content for Breweries

User Generated Content for Breweries

User generated content, or UGC, is a simple and effective way for a brewery to augment their marketing. If you’re not familiar with the idea, UGC is content customers’ create while enjoying your beer. This includes everything from an Untappd rating shared on Twitter, to a pic of them at your taproom shared to Facebook or Instagram. With a little online detective work, user generated content can be put to work for your brewery. Why You Should Use UGC Keeping up the big three social media platforms – Facebook, Twitter and Instagram – is a lot...

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Ghostbusters Brewery Bottle Opener Contest

Posted by on 1:56 pm in Craft Beer | Comments Off on Ghostbusters Brewery Bottle Opener Contest

Ghostbusters Brewery Bottle Opener Contest

First things first, Bill Murray is the man. His humor and delivery are unparalleled. We struggled with this bottle opener contest being focused on Venkman from Ghostbusters or Carl Spackler from Caddyshack. And really, that doesn’t scratch the surface. In most cases, his characters are off the wall and in a class of their own. So the contest, here’s the deal.   You, Mister and Misses Brewery Person, need to tell us what beer of yours Peter Venkman from Ghostbusters would drink and why. It can be a short story or a novel. It can be funny...

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Craft Brewers Conference Philadelphia 2016

Posted by on 2:15 pm in Craft Beer | Comments Off on Craft Brewers Conference Philadelphia 2016

Craft Brewers Conference Philadelphia 2016

The Craft Brewers Conference is coming up fast, May 4-6 in Philadelphia this year and we are STOKED. Why? Because if God invented trade shows, this would be it. It’s a gathering of over 10,000 people that love beer. Beer makers, beer sellers, beer vendors and beer shakers. There’s a little bit of everything but here’s why we’re going.   We attended last year in Portland, for the first time, with a booth to hawk our wares. One can only hope that the practice of beer sampling beginning at 11 AM will be repeated this year. Because besides...

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The Nintendo Craft Beer Sixpack: Part 1

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The Nintendo Craft Beer Sixpack: Part 1

I remember when my brother, Craft Beard, and I got our first Nintendo for Christmas. It came with a Power Pad and was basically the best thing ever. Over the years we went through the usual upgrades – Super Nintendo, Nintendo 64, Atari. When I moved to Michigan, he came to visit. The first thing we did was go drop hundreds of dollars on an Xbox with my new found “real job” paycheck. These days, 3 wild children translates into no time for video games.   Instead, I’ve parlayed the time once spent on making my eyeballs bleed into a more...

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What’s In An Untappd Rating

Posted by on 5:12 pm in Craft Beer | 4 comments

What’s In An Untappd Rating

At a recent bottle share, my fellow craft beer dorks and I sat around the table, staring at our phones, commenting out loud, sort of to the group, about how many Untappd pretend bottle caps each brew should receive. After I got over how lame I was for texting screenshots of my Level 92 Photo Wizard badge to my brother, I realized the nuances of an Untappd rating has real, actual use.   When you’re out blowing your paycheck on $27.00 bottles of beer, you want to make sure it’s money well spent. Particularly when your Untappd check-in...

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‘Twas The Night Before Christmas | Great Lakes Brewing Edition

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‘Twas The Night Before Christmas | Great Lakes Brewing Edition

Back in October, Great Lakes Brewing had a fun poem competition for their amazing Christmas Ale. Write a poem celebrating this beer and win a trip to the brewery for the first pour of the season. We had so much fun writing our nod to the classic ‘Twas The Night Before Christmas, we decided to share it here. Hoppy Christmas to all!   ‘Twas the night before Christmas, when all through the house Many critters were stirring, including a mouse The stockings were stuffed with Dortmunder and flair In hopes that Christmas Ale soon would be...

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Brew Reviews – Google Brewery Review Software

Posted by on 6:08 pm in Craft Beer | Comments Off on Brew Reviews – Google Brewery Review Software

Brew Reviews – Google Brewery Review Software

Everyone likes a good brewery taproom. Fresh, often experimental, beer on tap, options for tours of the facility and more often than not, tasty food. And breweries love their taproom customers. It gives the owners an opportunity to meet and greet their most loyal consumers and convert new faces into repeat visitors. Along with the obvious benefit of revenue to the brewery, there is another huge potential upside. Google brewery reviews.   Not only are Google reviews trusted, but getting them may be the single most important thing a...

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