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The Nintendo Craft Beer Sixpack: Part 1

Posted by on 6:31 pm in Craft Beer | Comments Off on The Nintendo Craft Beer Sixpack: Part 1

The Nintendo Craft Beer Sixpack: Part 1

I remember when my brother, Craft Beard, and I got our first Nintendo for Christmas. It came with a Power Pad and was basically the best thing ever. Over the years we went through the usual upgrades – Super Nintendo, Nintendo 64, Atari. When I moved to Michigan, he came to visit. The first thing we did was go drop hundreds of dollars on an Xbox with my new found “real job” paycheck. These days, 3 wild children translates into no time for video games.   Instead, I’ve parlayed the time once spent on making my eyeballs bleed into a more...

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What’s In An Untappd Rating

Posted by on 5:12 pm in Craft Beer | 4 comments

What’s In An Untappd Rating

At a recent bottle share, my fellow craft beer dorks and I sat around the table, staring at our phones, commenting out loud, sort of to the group, about how many Untappd pretend bottle caps each brew should receive. After I got over how lame I was for texting screenshots of my Level 92 Photo Wizard badge to my brother, I realized the nuances of an Untappd rating has real, actual use.   When you’re out blowing your paycheck on $27.00 bottles of beer, you want to make sure it’s money well spent. Particularly when your Untappd check-in...

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‘Twas The Night Before Christmas | Great Lakes Brewing Edition

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‘Twas The Night Before Christmas | Great Lakes Brewing Edition

Back in October, Great Lakes Brewing had a fun poem competition for their amazing Christmas Ale. Write a poem celebrating this beer and win a trip to the brewery for the first pour of the season. We had so much fun writing our nod to the classic ‘Twas The Night Before Christmas, we decided to share it here. Hoppy Christmas to all!   ‘Twas the night before Christmas, when all through the house Many critters were stirring, including a mouse The stockings were stuffed with Dortmunder and flair In hopes that Christmas Ale soon would be...

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Brew Reviews – Google Brewery Review Software

Posted by on 6:08 pm in Craft Beer | Comments Off on Brew Reviews – Google Brewery Review Software

Brew Reviews – Google Brewery Review Software

Everyone likes a good brewery taproom. Fresh, often experimental, beer on tap, options for tours of the facility and more often than not, tasty food. And breweries love their taproom customers. It gives the owners an opportunity to meet and greet their most loyal consumers and convert new faces into repeat visitors. Along with the obvious benefit of revenue to the brewery, there is another huge potential upside. Google brewery reviews.   Not only are Google reviews trusted, but getting them may be the single most important thing a...

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Star Wars Beer | Return of the Jedi 4 Pack

Posted by on 1:59 am in Craft Beer | Comments Off on Star Wars Beer | Return of the Jedi 4 Pack

Star Wars Beer | Return of the Jedi 4 Pack

For in depth background on why this is Part 3, check out Part 1 here.  The Cliffs Notes are that we’re writing a 3 part blog series in celebration of the original and thus far, the best, Star Wars trilogy by creating unique 4 packs of craft beer. Each film will have its own 4 pack of beers with a two-fold approach: Grading the particular character on their Aroma, Appearance and Overallness. Much like the RateBeer method of beer analysis but less serious.   Making a determination of what brew each character would likely drink and...

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Star Wars Beer | The Empire Strikes Back 4 Pack

Posted by on 1:37 am in Craft Beer | Comments Off on Star Wars Beer | The Empire Strikes Back 4 Pack

Star Wars Beer | The Empire Strikes Back 4 Pack

For in depth background on why this is Part 2, check out Part 1 here.  The Cliffs Notes are that we’re writing a 3 part blog series in celebration of the original and thus far, the best, Star Wars trilogy by creating unique 4 packs of craft beer. Each film will have its own 4 pack of beers with a two-fold approach: Grading the particular character on their Aroma, Appearance and Overallness. Much like the RateBeer method of beer analysis but less serious.   Making a determination of what brew each character would likely drink and...

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Star Wars Beer | A New Hope 4 Pack

Posted by on 1:37 am in Craft Beer | 2 comments

Star Wars Beer | A New Hope 4 Pack

Did you know Star Wars is classified as an “epic space opera”? I did not, but I love it. With the upcoming release of the new, new Star Wars films in December, my brother @Craft_Beard suggested a blog post series all about craft beer and said space opera. Specifically diving into what beer the main characters would drink.   Everyone knows the original 3 films are the best. The last new trilogy – Phantom Menace et al. – was mediocre. Darth Maul was pretty gnarly and Jar Jar Binks was pretty annoying, but outside that, it’s not the kind of...

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Craft Beer Marketing | Beer Festivals

Posted by on 6:11 pm in Craft Beer | Comments Off on Craft Beer Marketing | Beer Festivals

Craft Beer Marketing | Beer Festivals

Everyone, from the connoisseur to the friend along for a good time, loves craft beer festivals.  And really, as an brewery it’s hard not to have great booth attendance – assuming it’s a well put together event, folks are coming to taste your brew.  But given the growth of some events, how can you ensure your brewery is memorable to the beer goggled attendees?   Attention Festival Goers! Think about when you walk into one of these gatherings – typically there are tons of tables and tents all crammed together in row after row.  An easy way...

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Craft Beer Marketing | Printed Collateral

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Craft Beer Marketing | Printed Collateral

Printed collateral is a super easy way to increase the number of opportunities for engagement with your customers.  Depending on your setup, there could be everything from brewpub menus to festival literature and brewery brochures.  If you’re going to be printing anything, take an extra few minutes to think about how you could engage the recipient.  Adding a Facebook logo is nice but let’s take it a few steps further.   Add QR codes that lead to special content QR codes haven’t become as popular in the States as they are in places like...

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Craft Beer Marketing | Social Media

Posted by on 2:14 am in Craft Beer | Comments Off on Craft Beer Marketing | Social Media

Craft Beer Marketing | Social Media

Isn’t it weird to think that social media as a craft beer marketing tool is only around 5 years old? Based on the volume of conversation on this topic, you’d think the history would be closer to 15 or 20 years.  But that’s an indicator of how explosive it can be. There seems to be a new social platform every day making it seemingly impossible to stay up to date.   So, to simplify things, we’ll focus on the platforms we see the most craft beer related content on – Instagram and Twitter.  This takes nothing away from Facebook, Pinterest,...

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